BBC Learnings · Section 10

Vampire shoppers

Rob, how do you feel about shopping? Oh, mooching around a shopping mall from one shop to another,

Level: B1 · 126 sentences

Transcript

Rob, how do you feel about shopping?
Oh, mooching around a shopping mall from one shop to another,
spending money – it's my idea of hell.
How about shopping online? Ah yes, much better.
Sitting in front of the TV
and browsing online is much easier.
Well, that can be a problem.
It's sometimes too easy, especially when we are tired
and we sometimes make purchases we regret.
That's what we'll be talking about in this programme,
an activity known as vampire shopping.
But before we continue, it's my job to set
you a quiz question, so here goes.
According to the UK's Office for National Statistics,
at the end of 2018, what percentage
of all retail sales took place online?
Was it a 9.8% b 19.8% or c 29.8%?
Buying things online is big business
now, so I'll say c 29.8%.
Well, you'll have to wait a bit to find out,
but let's talk more now about vampire shopping.
This term refers to shopping late at night –
traditionally a time when vampires appear.
Most of us are asleep at this time, but sleep-deprived parents,
shift workers and gamers might not be.
If you're an insomniac, someone who can't sleep easily,
it's tempting to open up your laptop and start shopping.
Online shops are open 24 hours a day,
so it's easy to get sucked in and do some shopping.
When you get sucked into something,
it means you can't stop yourself getting involved
with something that you didn't want to do.
So what you're saying, Neil, is at night, when we're very tired,
we don't always think straight and can make some bad decisions.
That's right. And this shopping temptation can be particularly
problematic for those with mental health issues.
It's something Helen Undie has been talking
about on the BBC Radio 4 programme, You and Yours.
She's the chief executive of the Money and Mental Health Institute.
Let's hear what she had to say.
our ability to control our impulse to spend
and to resist things like advertising
is reduced when we're sleep deprived.
Well, mental health problems can have a similar effect.
So the mental health problems themselves make it harder
to resist the urge to spend,
and they also cause sleep deprivation.
So you're alone, possibly surfing the internet,
and both the lack of sleep
and the mental health problems make it harder
to resist the things that you can see.
Helen said that for all of us, when we're sleep deprived,
that means not having enough sleep,
we find it harder to resist the urge to shop.
We're more sucked in to shopping by the advertising we see.
And resist the urge means stop yourself acting
on a strong feeling to do something.
But this is more serious for people with mental health issues.
They are particularly sleep deprived and, along
with everything that's going on in their minds,
they find it harder to resist, to stop themselves buying things.
I suppose buying things at night,
if you're alone, gives you some comfort,
even a feel-good factor – doing something that gives
someone a happy and positive feeling.
I certainly feel good when I've bought something.
But, Rob, have you ever bought something you regret?
Yes, bits of tech, even flight tickets to somewhere I didn't really
want to go to because they were cheap.
Regret is a sad feeling you
get when you've made a mistake
and wished you hadn't made the mistake in the first place.
We all have regrets, Rob, particularly when buying things.
but there's usually the option to return something and get a refund.
That's true, but it's not always easy.
Let's hear what Helen Undie had to say about that.
We found in our research that 75% of people,
so regardless of whether you've got
a mental health problem or not,
three quarters of people didn't send back
the last thing they bought online that they regretted.
Or we found that four in ten people
with mental health problems didn't send things back
because they were so ashamed of the things
that they were buying that they just
wanted to pretend it never happened.
So, she says that three quarters of people didn't send
back the last thing they bought that they regretted.
Maybe they were too embarrassed. Possibly,
but it's not always easy to return an item
and for those with mental health issues
it can be a struggle, a great effort.
Helen Undy says that sometimes they were ashamed of their purchase.
Well, I think we have all bought things we're ashamed
of, but while online shopping continues to expand,
the temptation will always be there.
Well, your question earlier was about the rise
in online shopping, so what's the answer, Neil?
I asked, according to the UK's Office for National Statistics,
at the end of 2018 what percentage
of all retail sales took place online?
Was it a 9.8%, b 19.8% or c 29.8%?
I said c 29.8%.
I've got to be right!
Well, you're not.
The rise was a bit smaller at b 19.8%,
but that's still large compared with ten years previously
when the figure was just 5.8% of all retail sales.
No doubt the figure will continue to rise.
And before I nip off to do a bit of vampire shopping,
let's recap some of the vocabulary we've mentioned today, starting with insomniac.
An insomniac is someone who can't sleep easily.
They suffer from insomnia.
Next, we talked about to get sucked into something.
This informal phrase means not being able to stop yourself getting involved
with something that you don't want to do.
If you are sleep deprived, you do not have enough sleep.
And if you resist the urge,
you stop yourself acting on a strong feeling to do something.
For example, resisting the urge to buy something online.
But if you don't resist the urge to buy something,
it might have a feel-good factor.
A feel-good factor is something that makes you feel happy and positive.
but after buying something you may have regret.
That's a sad feeling you get when you've made a mistake
and wish you hadn't made the mistake in the first place.