BBC Learnings · Section 2
The technology of translation
Rob, I'm writing a letter to a friend in Spain and I need some help. Do you know the Spanish for it's raining?
Level: B2 · 83 sentences
Transcript
- Rob, I'm writing a letter to a friend in Spain and I need some help.
- Do you know the Spanish for it's raining?
- Don't worry, I have this new app.
- I just hold up my phone, scan the word I want translated.
- Esta lloviendo is the Spanish for it's raining.
- Amazing! In this programme we're discussing language technologies – computers that can translate between languages.
- Modern software like Google Translate has transformed how we learn foreign languages,
- bringing us closer to a world where language is no longer a barrier to communication.
- But how well do these computers know what we really mean to say?
- Well, later we'll find out exactly what machines can and can't translate.
- And, as usual, we'll be learning some new vocabulary as well.
- But first, I have a question for you, Sam.
- The translation app I used just now is very recent,
- but there's a long history of computer mistranslations – times when computers got it badly wrong.
- In 1987, the American airline Braniff ran television adverts promoting the all-leather seats installed on their flights to Mexico.
- But how was its fly in leather advertising slogan mistranslated into Spanish?
- Did the advert say A, fly in lava,
- B, fly on a cow, or C, fly naked?
- I have a feeling it might be C, fly naked.
- OK Sam, I'll reveal the correct answer later in the programme.
- Computer software used to rely on rules-based translation,
- applying the grammar rules of one language to another.
- That worked fine for simple words and phrases,
- but what happens when a translator comes across more complex language?
- For example, metaphors – expressions used to describe one thing by comparing it to another.
- Lane Green is a language journalist and the author of the book Talk on the Wild Side.
- Here he explains to BBC Radio 4 programme Word of Mouth
- how apps like Google Translate allow users to manually translate metaphors.
- If I say it's raining cats and dogs
- and it literally translates está lloviendo perros y gatos in Spanish,
- that won't make any sense.
- But I think somebody at Google will have inputted the phrase llueve a cántaros,
- which is the phrase it's raining pitchers or it's raining jugs of water,
- so that the whole chunk, raining cats and dogs,
- is translated into the equivalent metaphor in Spanish.
- Lane wants to translate the phrase it's raining cats and dogs something that people sometimes say when it's raining heavily.
- It wouldn't make sense to translate this phrase into another language literally,
- word by word.
- One solution is to translate the whole idiom as a chunk or a large part of text or language.
- This works for phrases and idioms that people
- regularly use in the same way
- because they can be taught to a computer.
- But what happens when someone like a poet writes a completely new sentence which has never been written before?
- Lane Green thinks that even the smartest software couldn't deal with that,
- as he told Michael Rosen, poet and presenter of BBC Radio 4's Word of Mouth.
- But if a poet writes a new one,
- then the machine is not going to pick it up and it's going to have a struggle, isn't it?
- Sorry, I'm sticking up for poetry here and trying to claim that it's untranslatable.
- Can you hear what I'm doing?
- I hear you.
- And, you know, in our war against the machines,
- our advantage is novelty and creativity.
- So you're right that machines will be great at anything that is wrote,
- anything that's already been done a million times.
- can be automated so you and I with our prefrontal cortexes
- can try to come up with phrases that'll flummox the computer
- and so keep our jobs.
- When we say machines learn a language,
- we really mean they have been trained to identify patterns in millions and millions of translations.
- Computers can only learn by rote, by memory,
- in order to repeat information rather than to properly understand it.
- This kind of rote learning can be easily automated – done by machines instead of humans.
- But it's completely different from human learning requiring creative thinking,
- which would flummox or confuse even the most sophisticated machine.
- Bad news for translation software,
- but good news for humans who use different languages in their jobs – like us!
- Yes, if only Braniff Airlines had relied on human translators,
- they might have avoided an embarrassing situation.
- Ah, in your question you asked how Braniff's television advertisement,
- Fly in Leather, was translated into Spanish.
- I guessed it was mistranslated as Fly Naked.
- Which was the correct answer?
- Braniff translated its fly in leather slogan as fly en cuero,
- which sounds like Spanish slang for fly naked.
- OK, let's recap the vocabulary from this programme about language translations
- which are automated – done by machines instead of humans.
- Often found in poetry,
- a metaphor is a way of describing something by reference to something else.
- When it's raining heavily, you might use the idiom, it's raining cats and dogs.
- A chunk is a large part of something.
- Wrote learning involves memorising information which you repeat but don't really understand.
- And finally, if someone is flummoxed,
- they're so confused that they don't know what to do.