Short Stories · Section 15
Potato chips and corn chips
The story goes that the potato chip was invented in Saratoga Springs, New York in 1853.
Level: B2 · 47 sentences
Transcript
- The story goes that the potato chip was invented in Saratoga Springs, New York in 1853.
- Multi-millionaire Cornelius Vanderbilt complained to the chef that his fried potatoes were sliced too thickly.
- Chef George Crum responded by slicing the potatoes paper thin and frying them in hot oil.
- The potato chip became an instant success.
- Many companies have made large profits on chips.
- The most successful brands are associated with the Frito-Lay Company.
- Herman W. Lay of Nashville, Tennessee, was selling potato chips from the back of his car in the early 1930s.
- He soon became a successful distributor for a brand of potato chips, which were made in Atlanta, Georgia.
- When that company ran into financial problems,
- Lay arranged to buy them out.
- It now became H. W. Lay and Company.
- Meanwhile in Texas, Elmer Doolin was trying to sell chips made from corn dough.
- This was an old Mexican recipe, which Doolin had found in San Antonio, Texas.
- At first, these Fritos corn chips were made in Mr. Doolin's mother's kitchen.
- It took a few years before they sold very well.
- Mr. Doolin moved the company to Dallas and began to expand his market.
- In 1945, he granted the H. W. Lay Co. the rights to make Fritos corn chip for the American southeast.
- In 1961, the two companies merged to become Frito-Lay Inc.
- In 1965, Frito-Lay merged with Pepsi to become PepsiCo. Inc.,
- one of the largest snack food and beverage companies in the world.
- In 2000, Frito-Lay sold 58% of all the snack chips in the U.S.A.
- In Canada and the United States, Frito-Lay products had sales of $9.9 billion.
- The most popular brand was Lay's potato chips,
- followed by Doritos, Ruffles, Tostitos, Cheetos, and Fritos.
- Internationally, Frito-Lay has 28% of the market worldwide.
- That amounts to $5.9 billion annually.
- Why are potato chips and corn chips so popular?
- Well, they are versatile.
- You can eat them by themselves or with a sandwich for lunch.
- They can replace other forms of potatoes and corn.
- They can also come in various flavors.
- For example, potato chip flavors include ketchup,
- salt and vinegar, barbeque, dill pickle and cheddar.
- Potato chips can be thick or thin, ridged or flat, spicy or bland.
- Chips can be made from many things besides potatoes.
- There is corn dough and tortilla dough, of course.
- But chips can also be made from sweet potatoes, parsnips, taro root, peppers and other vegetables.
- One caution about potato chips is that they are not a good source of nutrition.
- Parents who send their children to school with a bag of potato chips for lunch
- need to remember that these are just a snack.
- Because snack chips usually contain a lot of fat, they can also lead to weight gain.
- It is better not to eat snack chips too often, and not to eat them instead of healthier foods.
- In Canada nearly $2 billion is spent on snack foods every year
- and half of this is spent on chips.
- People are always looking for new flavors to try.
- Spicy chips are gaining in popularity.
- The snack chip industry just keeps on growing.